Literaturtipps
Literatur zum Thema Gewinnspiele
Brockhoff, K./Andresen, U. (1986): Verbundanalyse zur Gestaltung von Preisausschreiben, Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, Jg. 38 (9), S. 779-787
Browne, B. A. et al. (1992): Games people play: A comparative study of promotional game participants and gamblers, Journal of Applied Business Research, 9. Jg. (1), S. 93-99
Carpenter, J. M./Moore, M. (2008): US consumers’ perceptions of non-price retail promoti-ons, International Journal of Retail & Distribution Management, Jg. 36 (2), S. 111 – 123
Chandon, P. et al. (2000): A benefit congruency framework of sales promotion effectiveness, Journal of Marketing, Vol. 44 (4), S. 65 – 81
Fang, X./Mowen, J. C. (2009): Examining the trait and functional motive antecedents of four gambling activities: slot machines, skilled card games, sports betting, and promotional games, Journal of Consumer Marketing, Jg. 26 (2), S. 121-131
Feinman, J. et al.: Sweepstakes, Prize Promotions, Games & Contests, Homewood 1986
Gedenk, K.: Verkaufsförderung, München 2002
Gedenk, K. et al. (2001): Gewinnspiele im Marketing, Marketing – Zeitschrift für Forschung und Praxis, Jg. 23 (2), S. 117 – 128
Hainz, A.: Das Preisausschreiben als Instrument der Verkaufsförderung dargestellt am Bei-spiel der Markenartikelhersteller in der Konsumgüterindustrie, Freiburg 1984
Howard, D. J./Barry, T. E. (1990): The Evaluative Consequences of Unexpected Favorable Events, Journal of Marketing Research, Jg. 27 (2), S. 51 – 60
Huff, L. C./Alden, D. L. (1998): An Investigation of Consumer Response to Sales Promotions in Developing Markets: A Three-Country Analysis, Journal of Advertising Research, Jg. 38 (3), S. 47 – 56
Jaffe, E. D./Wegrzynovicz, J. A. (1969): Can You Sell Gasoline with Games? The Puzzling Persistence of a Gimmick, Business Horizons, Jg. 8 (48), S. 43 – 50
Kahneman, D./Tversky, A. (1979): Prospect Theory: An Analysis of Decision under Risk, Econometrica, Jg. 47 (2), S. 263-291
Kalra, A./Shi, M. (2002): Consumer Value-Maximizing Sweepstakes & Contests: A Theo-retical and Experimental Investigation, Review of Marketing Science Working Papers, Vol. 1 (3), S. 1-36
Lichtenstein, D. R./Burton, S./Netemeyer, R. G. (1997): An Examination of Deal Proneness Across Sales Promotion Types: A Consumer Segmentation Perspective, Journal of Retailing, Jg. 73 (2), S. 283-297
Liu, D. et al. (2007): Optimal Design of Consumer Contests, Journal of Marketing, 71. Jg. (4), S. 140-155
Narayana, C. L./Raju, P. S. (1985): Gifts versus Sweepstakes: Consumer Choices and Pro-files, Journal of Advertising, Jg. 14 (1), S. 50-53
McDaniel, S. R. (2002): Investigating the Roles of Gambling Interest and Impulsive Sensati-on Seeking on Consumer Enjoyment of Promotional Games, Social Behaviour and Personali-ty, Jg. 30 (1), S. 53 – 64
Peattie, K. et al. (1997): Promotional Competitions as a Strategic Marketing Weapon, Journal of Marketing Management, Jg. 13 (8), S. 777-789
Peattie, S./Peattie, K. (1993): Sales Promotion Competitions – A Survey, Journal of Marke-ting Management, Jg. 9 (3), S. 271 – 286
Prendergast, G./Thompson, E. R. (2008): Sales Promotion Strategies and Belief in Luck, Psy-chology & Marketing, Jg. 25 (11), S. 1043 – 1062
Selby, E. B./Beranek, W. B. (1981): Sweepstakes Contests: Analysis, Strategies, and Survey, The American Economic Review, Jg. 71 (1), S. 189 – 195
Shi, Y.-Z./Cheung, K.-M./Prendergast, G. (2005): Behavioural Response to Sales Promotion Tools – A Hong Kong Study, Jg. 24 (4), S. 467 – 486
Stottmeister, G.: Der Einsatz von Preisausschreiben im Marketing: Ausprägungen, Wirkungen und Wirkungsmessung, Heidelberg 1988
Teichmann, M.-H. et al. (2005): Consumers’ Preferences for Online and Offline Sweepstakes and Contests – The Impact of Promotion Attributes on Consumers’ Entry Decisions, Marke-ting – Journal of Research and Management, 1. Jg. (2), S. 67-90
Tversky, A./Kahneman, D. (1974): Judgment under Uncertainty: Heuristics and Biases, Science, New Series, Vol. 185 (4157), S. 1124 – 1131
Ward, J. C./Hill, R. P. (1991): Designing Effective Promotional Games: Opportunities and Problems, Journal of Advertising, Jg. 20 (3), S. 69 – 81
Literatur zum Thema Corporate Blogs
Albrycht, Elizabeth: Turning blogs into useful communications tools, in: Public Relations Tactics, Vol. 11, Issue 3, Mar 2004, S. 14-15
Bly, Robert W.: Blog smog! The truth about what blogs can (and can`t) do for your business, 2006, Nashville / Tenn.
Charland, Bernard: Developing DELL`s Digital Media Strategy, in: Strategic Communication Management, Vol. 11, Issue 2, Feb/Mar 2007, S. 6
Cho, Soyoen / Huh, Jisu: Corporate Blogs As A Form Of eWOM Advertising: A Content Analysis Of Source Credibility And Interactivity In Corporate Blogs, in: American Academy of Advertising Conference Proceedings, 2008, S. 239-241
Croft, A.C.: Emergence of „New“ Media Moves PR Agencies in New Directions, in: Public Relations Quarterly, Vol. 52, Issue 1, 2007, S. 16-20
Eck, Klaus: Corporate Blogs: Unternehmen im Online-Dialog zum Kunden, 2007, Zürich
Gardner, Susannah: Buzz Marketing with Blogs for Dummies, 2005, Hoboken / New Jersey
Godes, David et al.: The Firm`s Management of Social Interactions, in: Marketing Letters, 16: 3/4, 2005, S. 415-428
Gordon, Stephanie: Rise of the Blog, in: IEE Review, Vol. 52, Issue 3, Mar 2006, S. 32-35
Hanson, Kim: Should the Boss be Blogging, in: Strategic Communication Management, Vol. 10, Issue 2, Feb/Mar 2006, S. 6-7
Klein, Alexander: Weblogs im Unternehmenseinsatz – Grundlagen, Chancen & Risiken, 2006, Saarbrücken
Lou, Xueming: Consumer Negative Voice and Firm- Idiosyncratic Stock Returns, in: Journal of Marketing, Vol. 17, Issue 3, Jul 2007, S. 75-88
Mayzlin, Dina /Yoganrasimhan, Hema: Link to Success: How Blogs Build an Audience by Promoting Rivals, in: Working Paper Yale School of Management, 2008
Mirabeau, Laurent / Mignerat, Muriel: Blogs and Strategy: A Preliminary Inquiry, in: Optimum Online, Vol. 38, Issue 3, Sep 2008, S. 4
Paisner, Jonathan: The principles of corporate blogs: Make your blog an asset to your brand, in: Public Relations Tactics, Vol. 13, Issue 1, Jan 2006, S. 17
Pinedo, Anna T. / Tanenbaum, James R.: The Danger of Blogging, in: International Financial Law Review, Vol. 26, 2007, S. 130-131
Rosenbloom, Andrew: The Blogosphere, in: Communications of the ACM, Vol. 47, Issue 12, Dec 2004, S. 32-33
Schwartzman, Eric: DOs and DON’Ts of Blogging, in: Public Relations Quarterly, Vol. 50, Issue 3, Fall 2005, S. 33
Scoble, Robert / Israel, Shel: naked conversations 2006, Hoboken / New Jersey
Semple, Euan: The Quiet Revolution, in: Strategic Communication Management, Vol. 10, Issue 6, Oct/Nov 2006, S. 5
Sinickas, Angela: Measuring the Impact of New Media-Tools, in: Strategic Communication Management, Vol. 11, Issue 3, April/May, 2007, S. 11
Smith, Roger: Where Do They Find the Time?, in: Research Technology Management, Vol. 51, Issue 5, Sep/Oct 2008, S. 67-68
Dr. Smith, Stuart: Why Employees are more trusted than the CEO, in: Strategic Communication Management, Vol. 11, Issue 3, April/May 2007, S. 7
Smudde, Peter M.: Blogging, Ethics and Public Relations: A Proactive and Dialogic Approach, in: Public Relations Quarterly, Vol. 50, Issue 3, Fall 2005, S. 34-38
Sturaitis, Laura: What`s the big idea?, in: Public Relations Tactics, Vol. 11, Issue 12, Dec 2004, S. 11-15
Wibbels, Andy: Blogwild!: How Everyone Can Go Blogging, 2006, London
Wolff, Peter: Die Macht der Blogs, 2006, Frechen
Zerfaß, Ansgar / Boelter, Dietrich: Die neuen Meinungsmacher: Weblogs als Herausforderung für Kampagnen, Marketing, PR und Medien, 2005, Graz
